CIO of Clorox Ralph Loura suddenly has realized that the dissatisfaction of the employees with their corporate issued BlackBerry phones was emerging. He decided to give his 2000 employees a free choice of replacement and offered 3 alternatives: an iPhone, Windows Phone 7 and an Android device to choose from. Imagine what happened… whole 92% of employees chose an iPhone, 6% picked up an Android and only 2%, that is 40 employees out of 2 000decided to replace Blackberry with a windows phone 7!
Ever since Clorox according to the grapevine didn't offer staff an choice to attach to BlackBerry, it's unclear how many would have done so given the option. But according to Loura, "If you believe demographic studies, the workforce in their 20s and 30s isn't going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps."
The big thing is the huge gap in numbers between people choosing the iPhone versus an Android phone; if all the laudation about the superiority of the device is to be believed, the platform should be able to make a much better result than just 120 out of 2000 employees.
Clorox's story is only one data point, and there might be other issues at work -- maybe the only Android phone Clorox offered its employees was a hunk of junk -- but at least in Clorox's case, Apple is the only platform that comes out of this looking like it has a feasible potential.
via © AOL Inc
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