Friday, February 29, 2008

O2 To Launch The iPhone In Ireland

Apple’s UK cellular partner O2 confirmed the launch of the iPhone in Ireland for March 14, 2008. As in the UK, the iPhone will be available through O2 retail stores and through Carphone Warehouse.Pricing is similar to other European countries, the 8GB iPhone will cost €399 and the 16GB iPhone will sell for €499; a variety of monthly plans are also available.

The rate plans will begin at €45/month for 175 minutes, 100 SMSs, and 1GB of data up through €100/month for 700 minutes, 250 SMSs, and 1GB of data. Interestingly, there appears to be no mention of Visual Voicemail this time around.

"The iPhone is changing the way people use their mobiles forever, and we're thrilled to offer it to O2 customers in Ireland. Our strategy in Ireland continues to be to bring our customers the very best innovations and experiences in mobile communications." - O2 Ireland CEO, Danuta Gray said.

In its fiscal first quarter Apple sold over 2.3 million iPhones, bringing the total number of units sold to 4 million since its launch in June 2007.

"For 2007 O2 has delivered a strong set of results adding 3.04 million mobile customers during the year and over 1 million in the fourth quarter alone, taking the total mobile customer base to 38.26 million, 8.6% higher than last year. Non-SMS data revenue is growing fast with €680 million recorded in 2007; growth of 26% year on year, and this trend will accelerate in 2008" - Matthew Key, Chairman and Chief Executive of Telefónica Europe commented.

That's not all the 1.1.4 firmware revealed in advance, though. T-Mobile Austria was also found in the iPhone's list of supported carriers. The latest finding makes even more sense when combined with comments by T-Mobile's CEO that the company would be offering the iPhone in Austria sometime in the first half of 2008.

P.S. Since O2 has already announced its plans, perhaps it won't be much longer before T-Mobile does the same.

References:
http://www.macdailynews.com/index.php/weblog/comments/o2_to_sell_apple_iphone
_exclusively_in_ireland_starting_march_14/

http://www.macworld.com/article/132291/2008/02/ireland.html

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