Facebook App for iPhone Updated

Facebook has just released an update of its popular iPhone application, to version 4.1. The update includes Timeline Access and Faster Photo load. Now to view the new profile Timeline, Subscribes and Subscriptions, you can pop-over notifications and add people to friend lists. 

It is an important thing to note that now you can load the photos faster. The photos displayed on Mobile Timeline looks beautiful and the interface is not cluttered. When you view photo albums via Mobile Timeline, only 4 albums are displayed initially, but you can swipe them to view additional thumbnails as well. 

Consider that changing the privacy settings of the posts and editing a friend list directly is unavailable. However by clicking on the Friends button beneath someone’s Timeline cover, you can add them to friend list or unfriend with them. This is useful if you want to restrict some friends’ access to your content.

When the timeline is on, the notifications, messages and friend requests load in partial screen popovers instead of separate full screen. This is a good way to make it easier and faster returning to the previously viewed screens.

An updated Timeline gives you an opportunity to filter you news feed. This means: the news feed will show stories from a specific friend list. A button above the news feed offers you an easy way to filter friends, enabling you to highlight the desired updates.

Facebook update is accessible  for iPhones since Dec-18. Facebook states that it will soon arrive for iPad as well. 

Siri Helps Santa Get through a Busy Night

A new Christmas commercial by Apple, rolled out recently, shows Santa using iPhone 4S, particularly SIRI, for managing his 3.7 Billion appointments in a night! This video is a great example of how to effectively advertise your products, without even naming the brand or the model, or the feature name!

Now kids can really understand how Santa manages to get to know their houses and deliver the gifts to them so timely! With the help of iPhone 4S’s digital assistant, Siri, even the busiest person can successfully get through a busy day… Sorry, night!

Apple’s Most Particular Acquisition

Reportedly Apple is in talks to buy Israel-based Anobit, for the expected price of about $400 - $500 million. Anobit, founded in 2006, provides flash storage solutions for enterprise and mobile markets. Its solutions are meant to improve the speed, endurance and performance of flash storage systems while driving down the cost.

The company claims that its technology comprises signal processing algorithms that compensate for physical limitations on NAND flash. Anobit also says that its customers are among the world’s leading flash manufacturers, although it does not publish a list of them. Anobit chips are widely used in Apple products too: iPhone, iPad and MacBook Air.

Neither of the companies could be reached for the comment about this widely-discussed purchase. That is why no one exactly knows motivation behind the action. Some rumors say that Apple is interested in Anobit’s technology to increase and enhance the memory volume and performance of “iDevices.” As we have already mentioned no one exactly knows why Apple pays such enormous sums on Non-software Company, but the fact is that after the acquisition, Apple’s advantages will wide over its competitive advantages. The company also has a collection of 95 patents at its disposal, only adding to its appeal.

In the last 20 years Apple has bought four solid hardware companies, and if implemented, this will be one of the largest ever acquisitions in company’s history and its first purchase in Israel. The acquisition will be Tim Cook’s first as well - as a CEO of Apple.

As usual before official comments, everything is predicted with rumors, but we should not forget that nothing is said or done about the issue yet.